1. John Lewis Home Insurance Advert 2013
I LOVE this advert!
-It uses animation to create the effect that the objects in the house are moving outside for a family photo.
- Uses close ups, panning, high shots, low shots, zooming, medium shots and long shots
- I love how it seems that the furniture and household items come to life and begin to move alone.
- Animation like this could be used in my film introduction however it may be very difficult and time consuming to do it on such a big scale.
- This animated film personifies the chickens to make us be able to relate to them more, for example some wear glasses and are knitting.
- The sky is shown a lot and is constantly changing colour to reflect the situation. For example when the 'General' Chicken is shouting he is in the place of the sun which suggests that he thinks of himself as very important. As if he 'is' the sun. Then when Miss Tweedy walks towards the chickens the sky is a fiery red which shows that she is dangerous and something bad is going to happen. Then when she stands still the sky turns very dark to show that she is a dark, cruel character.
- The 'General' Chicken is based on a WW2 army leader, how he is so powerful and loud, but also by how he speaks and dresses suggests this.
- Shots used are: From a chickens point of view, Aerial shots, low shots to show power to Miss Tweedy, high shots to show Edwina as very vulnerable, also a shot from very low is used to show Miss Tweedy's wellies, this shows how she is the leader and very scary for the chickens (also it is from the their point of view). The shot of Miss Tweedy's boots through the chicken wire shows how the chickens are trapped in somewhat a prison. She then seems to walk over the camera which shows her power. Finally at the end of the clip a silhouette of Mrs Tweedy and Edwina is shown which shows what the chickens would be seeing and also creates a scary, spooky, 'ghost-like' atmosphere.
- Lots of close ups of Ginger are show at the end of the clip which not only shows that she is a main character in the film as a whole but the audience get to see her emotions, she knows what is happening to Edwina as she holds her neck. By showing her like this the audience can tell that she wants something to change.
- In my film introduction I would like to film as if from the characters point of view as this is a very effective way of cinematography. Another thing that I may use is a silhouette shot as this would be brilliant for a thriller film due to the atmosphere it creates.
- This clip showed lots of different types of cinematography such as long shots and medium shots.
-I like again how the moonlight creates silhouettes in the room which creates a spooky atmosphere, suggesting something may go wrong
- In this clip I would like to use the silhouettes as I said above because they look really effective in a thriller or scary film
Emily :)
Well done for using so much detail on cinematography and referring to your ideas for your own film opening. Super start! Do proof-read posts carefully.
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